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I’m so excited to launch an educational series on Personal Branding Photography this week! This FIVE part series will consist of different posts all about key topics that are important to know if you’re considering a personal branding shoot, including benefits, tips and other information. I love working with creative business owners and want to help them elevate their brand through photos!
So, the first question to answer is…what is personal branding photography?
Personal Branding Photography provides imagery for business owners to elevate their brand, tell their story and connect with their audience to grow their business. These photos will showcase your unique personality and can be used in a variety of ways throughout your website, social media and marketing platforms! It’s all about capturing your brand story. Now that you know exactly what it is, let’s break it down even further.
Why is personal branding important for your business?
- It tells your story
Your story is unique! Share it with customized professional quality photos! You could have parts of your story that are motivational, entertaining or educational, so have some images created that reflect that. Do you have a naturally humorous personality? Create photos that evoke laughter and fun!
- Creates connections with your clients
When you share your passions, dreams and fears, you ultimately end up attracting those clients that share those with you! Here are some examples of those connections in my own business:
- I talk A LOT of about my love for organization and list-making
- I also share about how I love to spend time with my family and watch Netflix
You can make these connections as simple or big as you want!
- Sets yourself apart
What do you offer that no else can? Show images that showcase the experience that you provide to your customers or clients! For example, do you send your clients a welcome gift when they book with you? Having professional branded images of those gifts to show on social media to potential clients!
- Elevates your brand
Consistently sharing your brand through images will help your customers look at your business more professionally. Potential customers or ideal clients will think of you first when they are seeing constant images of your brand. Use these fresh branded photos on your website, social media, email marketing, advertising, welcome guides, guest blogs and more! The possibilities are endless!
- Presents a professional business image
Clients will take your business more seriously when they see professional quality images throughout your social media, website and other marketing platforms. These photos will help you be seen as an expert in your industry.
Here are some examples of those types of images to showcase:
- headshots
- photos of your products
- tools of your trade
- you working in your element
If you want to see a list of ALL of the different types of photos that can be captured during a branding shoot, click the link below to download the Branding Photo Shoot Checklist!
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