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Hello! I'm Allison Johnson, a personal branding & product photographer based in Tallahassee, Florida with my husband, Hunter, and my daughter, Caroline! I hope you enjoy looking around at my work and getting a little peek into my life! For more info, contact me here.

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Where to Use Branding Photos in Your Business

Raleigh Personal Branding Photographer | Allison Nichole Photography

Personal Branding Photographer in Raleigh, North Carolina

Today’s post is part three in my educational series all about Personal Branding Photography! If you missed the first two posts, you can find them here:

 

Why Personal Branding Photography is Important for Your Business

The Biggest Questions to Answer Before Planning a Personal Branding Shoot

 

Before I talk about today’s topic, I’d like to give a little reminder about what personal branding photography is…

 

Personal Branding Photography provides imagery for business owners to elevate their brand, tell their story and connect with their audience to grow their business. These photos will showcase your unique personality and can be used in a variety of ways throughout your website, social media and marketing platforms! It’s all about capturing your brand story.

 

So where are all of the different places branding photos can be used? There are so many possibilities!

 

Social media

  • facebook (profile photo, posts, ads, cover photo)
  • Instagram (profile photo, posts, ads, IG stories, highlights)
  • Pinterest (eye-catching vertical pins leading to your website)
  • YouTube channel (profile photo, cover photo, video thumbnails)
  • Twitter
  • LinkedIn

 

Website

  • homepage
  • blog posts
  • about page
  • services / products
  • sales pages
  • investment page
  • contact page
  • banners
  • popups (email sign-up)
  • online shop

 

Promotional materials

  • welcome guides
  • pricing guides
  • flyers
  • business cards
  • thank you cards
  • print ads

 

Email marketing

  • email newsletters
  • lead magnets / opt-in / freebies

 

Online education

  • presentation slides

 

Basically, anywhere that an image could be placed in your business, branding photos could be used for!

 

Branding Photoshoot Checklist Link

 

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